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Six Cardinal Rules for Using Numbers in Data Storytelling
Part of data storytelling means knowing how to write about numbers in a way that doesn't make readers' eyes glaze over.

David Moore
Jun 204 min read


5 Keys: Start a Blog That Defines Your Mission
Before you start a blog, do the research and search engine optimization that will get your content read, and build upon your organization's mission.

David Moore
May 316 min read


Data Storytelling: How to Interrogate and Unlock Databases
Attorneys, housing industry experts, consumer product safety groups, etc., are all fighting for their respective place in the marketplace of ideas. Why wouldn't they want to know more than their competitors? Why wouldn't they want to be seen as leaders in their respective fields, discussing intel that was derived from a trusted-but-obtuse database? Why wouldn't they want to use available data to their advantage? That's where a data storyteller fits in.

David Moore
May 76 min read


Critical Content: Breaking Some Eggs in the Name of Culinary Science
Not only did WaPo journo Emily Heil rehash the study, she then actually attempted to duplicate the perfect-egg-cooking process herself.

David Moore
Feb 212 min read


Media Training: A Zoom/MS Teams Primer
The first lesson of media training in a visual medium is this: Be certain your audience can clearly see and hear you.

David Moore
Feb 204 min read


Work-Life Balance Tips from Dystopia
Over the last year, when I started my own company, I’ve determined that I will dedicate the time and attention I need to preserve my mind.

David Moore
Feb 138 min read


Blind Pursuit of AI Portends Idiocracy
A study by Microsoft and Carnegie Mellon University found that the use of artificial intelligence reduces critical thinking skills among...

David Moore
Feb 114 min read


Your Mission: Seed Funding Contest Hell
Ask these four questions before turning your life upside down for a seed funding contest entry.

David Moore
Feb 44 min read


7 Reasons For Starting a Blog: Let Your Expertise Shine
Anyone who creates or works with intellectual property should start a blog, if they haven't already. Here's why.

David Moore
Jan 286 min read


Critical Content: Blinded By the Light
This article by Nick Mesler of Evari GIS highlights (ouch) the importance of using GIS systems to rethink the positioning of street lights.

David Moore
Jan 233 min read


M-I-C, K-... AI! My Shady New AI Content Creation Bot
AI content creation can be a small-but-mighty aid in content production. Just make it your job to check the AI's work.

David Moore
Jan 215 min read


6 Things NOT to do With Your Media Pitch
Reporters are trapped by high story quotas. Don't worsen it by sending obtuse pitches, jumbo file attachments or swag. Follow these 6 tips.

David Moore
Jan 162 min read


How Subject Matter Experts Fuel Great Content
Getting access to those subject matter experts requires an extremely high level of trust. Following these steps will help secure that trust.

David Moore
Jan 156 min read


Data-Driven Storytelling Builds Reader Trust
Data-driven content cuts through the media noise and lets readers actually visualize a trend or a phenomenon.

David Moore
Jan 85 min read


6 Ways to Measure Content Effectiveness
Measuring click rates and scroll rates are valid ways to identify your content effectiveness.

David Moore
Nov 22, 20246 min read


The Magnificent 7 Keys to Successfully Pitching Stories to the Media
These 7 tips will help communications experts succeed in pitching a story to the media, especially with the approach of less is more.

David Moore
Oct 9, 20245 min read


Tell a Crisis Communications Person Your Darkest Secrets
Everyone at your company/organization needs to be as fully informed about potential crisis.

David Moore
Aug 30, 20243 min read


9 Tips on How to Edit a Document
No need for your document to look like it spent a night at the Bates Motel after a round of editing. Pre-editing can save a lot of red ink.

David Moore
Jul 9, 20246 min read


Media Training 101: How to Talk to a Reporter
Proper media training and preparation will make it easier to talk to reporters.

David Moore
Jun 27, 202410 min read


7 Secrets to Successful Blogging
All dogs and blogs need to be fed regularly. I belong to a communications industry group, in which one of the members recently posed this...

David Moore
Jun 11, 20245 min read
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