Before you start a blog, do the research and search engine optimization that will get your content read, and build upon your organization's mission.

Attorneys, housing industry experts, consumer product safety groups, etc., are all fighting for their respective place in the marketplace of ideas. Why wouldn't they want to know more than their competitors? Why wouldn't they want to be seen as leaders in their respective fields, discussing intel that was derived from a trusted-but-obtuse database? Why wouldn't they want to use available data to their advantage? That's where a data storyteller fits in.

Not only did WaPo journo Emily Heil rehash the study, she then actually attempted to duplicate the perfect-egg-cooking process herself.

The first lesson of media training in a visual medium is this: Be certain your audience can clearly see and hear you.

Ask these four questions before turning your life upside down for a seed funding contest entry.

The story of my client, HomeEc, becomes easier to tell when there’s a historical backdrop for storytelling.