
Data Storytelling Results
Visual Data Storytelling
Smart City Advances in Metro Dallas
Dave Moore Media worked with a regional economic development nonprofit to highlight applications of smart city technology in the Dallas region.
Data Storytelling Result
Dave Moore Media identified 20 smart city strategies implemented across the region. Subject matter experts were then interviewed, and their innovations were mapped using ArcGIS StoryMap software. The map lives here. The map generated this coverage from Dallas Innovates.
Insight Mining/Data Storytelling
When History Shares Data Points
A luxury tiny home company sought out Dave Moore Media to develop and write its website blog, to establish the company as an industry thought leader.
Data Storytelling Result
Dave Moore Media conducted research into the history of the U.S. housing industry, which included reading The Color of Law. We saw a clear overlap between the tiny home builder and the Levitt Brothers, who revolutionized the mass production of housing in America. Read the related blog post here. Dave Moore Media generated five blog posts, which are located here.

Enterprise Visual Data Storytelling
Mapping DUI Crashes Across Texas
In working with a Texas personal injury lawyer, Dave Moore Media set out to obtain media coverage that would help build his client base. After analyzing nearly a million data records from the Texas Department of Transportation, Dave Moore Media mapped DUI crashes using Google Fusion Tables (since discontinued) to find them concentrated around a Texas entertainment district.
Data Storytelling Result
Dave Moore Media pitched the story complete with datasets and links, to the local NBC affiliate, which replicated the results and produced their own story, including the personal injury attorney as a key subject matter expert. The story lead the top of the 10 p.m. news. View the broadcast here.

Data Storytelling/Insight Mining
Framing a Psychiatric Care Shortage
As the in-house writer and analyst for a regional economic development nonprofit, Dave Moore was assigned to develop content that would encapsulate the region's need for behavioral care.
Data Storytelling Result
After listening to a group of subject matter experts discuss a shortage of state psychiatric beds, we employed insight mining skills to determine that a Texas population center had only 13% of the patient beds it needed. The statistic helped the region quantify its needs. The result was millions in additional federal funding toward a renovated $573 million facility.

Data Storytelling
Debt Collection Lawsuits Skyrocket
Dave Moore Media was tasked with generating earned media for the law firm Shackelford, Melton & McKinley (now Shackelford, Norton & McKinley).
Data Storytelling Result
Dave Moore Media obtained millions of data records through the Pacer federal online case management system and used Microsoft Access to analyze case filings by Nature of Suit codes. Our analysis of federal case filings showed that lawsuits against debt collectors spiked nationwide by nearly 300%. The finding allowed our client to appear at the top of the 10 p.m. news, to serve as subject matter expert on the subject. The story lives here.
Enterprise Data Storytelling
Explosive Growth of Synthetic Turf
Dave Moore Media was contacted by a nonprofit organization to assist in advocating for the use of natural surfaces for soccer, football and playgrounds, rather than artificial turf.
Data Storytelling Result
Dave Moore Media plotted available data points to generate the chart below, showing the explosive growth of synthetic turf in the U.S. since 1964. The chart was generated based on a handful of statistics found online and firsthand knowledge that artificial turf was a rarity in public places until the 1980s. The chart illustrates the urgency to end the use of synthetic fields, which have 10-year lifespans before they must be discarded.

Enterprise Visual Data Storytelling
Mapping Tax Credit Housing
As part of a two-person computer-assisted reporting team, Dave Moore used Microsoft Access and ArcGIS to map the latitude and longitudes of the tax-credit housing. Data sources included the Texas Department of Housing and Community Affairs and the U.S. Census Bureau.
Data Storytelling Result
The Dallas Business Journal published the resulting map, which showed that many new tax-credit properties were built in Southern Dallas County, away from amenities such as bus stops, libraries and grocery stores.
