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Critical Content: Breaking Some Eggs in the Name of Culinary Science
Not only did WaPo journo Emily Heil rehash the study, she then actually attempted to duplicate the perfect-egg-cooking process herself.

David Moore
Feb 212 min read


Critical Content: Blinded By the Light
This article by Nick Mesler of Evari GIS highlights (ouch) the importance of using GIS systems to rethink the positioning of street lights.

David Moore
Jan 233 min read


How Subject Matter Experts Fuel Great Content
Getting access to those subject matter experts requires an extremely high level of trust. Following these steps will help secure that trust.

David Moore
Jan 156 min read


10 Tips on How to Edit a Document
No need for your document to look like it spent a night at the Bates Motel after a round of editing. Pre-editing can save a lot of red ink.

David Moore
Jul 9, 20247 min read


8 Reasons You Need to Hire a Journo/Content Producer NOW
Courtesy, The Australian War Memorial You're going to use Artificial Intelligence instead of hiring a journalist/content producer? Think...

David Moore
Apr 12, 20243 min read


The 10 Commandments of Writing a Hammer-Resistant/Bulletproof Press Release, Thor-Style
Welcome to the inaugural installment of the Dave Moore Media Blog. I’m aiming to make this blog a freewheeling discussion of what to do...

David Moore
Mar 29, 20244 min read
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