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6 Things NOT to do With Your Media Pitch
Reporters are trapped by high story quotas. Don't worsen it by sending obtuse pitches, jumbo file attachments or swag. Follow these 6 tips.

David Moore
Jan 162 min read


Data-Driven Storytelling Builds Reader Trust
Data-driven content cuts through the media noise and lets readers actually visualize a trend or a phenomenon.

David Moore
Jan 85 min read


10 Tips on How to Edit a Document
No need for your document to look like it spent a night at the Bates Motel after a round of editing. Pre-editing can save a lot of red ink.

David Moore
Jul 9, 20247 min read


8 Reasons You Need to Hire a Journo/Content Producer NOW
Courtesy, The Australian War Memorial You're going to use Artificial Intelligence instead of hiring a journalist/content producer? Think...

David Moore
Apr 12, 20243 min read


The 10 Commandments of Writing a Hammer-Resistant/Bulletproof Press Release, Thor-Style
Welcome to the inaugural installment of the Dave Moore Media Blog. I’m aiming to make this blog a freewheeling discussion of what to do...

David Moore
Mar 29, 20244 min read
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