Before you start a blog, do the research and search engine optimization that will get your content read, and build upon your organization's mission.

Attorneys, housing industry experts, consumer product safety groups, etc., are all fighting for their respective place in the marketplace of ideas. Why wouldn't they want to know more than their competitors? Why wouldn't they want to be seen as leaders in their respective fields, discussing intel that was derived from a trusted-but-obtuse database? Why wouldn't they want to use available data to their advantage? That's where a data storyteller fits in.

Data-driven content cuts through the media noise and lets readers actually visualize a trend or a phenomenon.